GCPL drops ‘Fair’ from Fairglow
Close on the heels of Hindustan Lever’s move to rename its fairness cream from ‘Fair & Lovely’ to ‘Glow and Lovely’, the country’s topmost soap manufacturer and FMCG major Godrej Consumer Products Ltd (GCPL) is dropping the word “fair” from its range of soaps. Currently, GCPL’s soap brand is sold by the name FairGlow. “We didn’t invest behind FairGlow. We moved away from that brand with the very reason that other companies are doing that now,” said Nisaba Godrej, CMD, GCPL to analysts after announcing the company’s first-quarter earnings early August. “It’s a minuscule brand for us and we are sort of changing the name. I think it’s the right thing for the consumer, for us. All consumer product companies are now really doing this,” she added. Consumers across the world now prefer to do things that are not only correct but politically correct too. Therefore, words like fair or dark signifying skin colour are not popular anymore. Thus, companies across the board are rethinking the use of anything which has a colour connotation. In June, French major L’Oreal said it will remove the words “white”, “fair”, and “light”, from all its “skin products”. Recently, Johnson & Johnson too had announced plans to discontinue its range of Neutrogena Fine Fairness and Clean & Clear fairness product line in India.
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