Ulta Beauty partners Target on a store-in-store concept
The American chain of beauty stores Ulta Beauty and general merchandise retailer Target have partnered to offer shoppers an assortment of established and emerging prestige brands both online and at select Target locations across the US beginning 2021. “The durable strategy we have built has made Target a top retail destination,” Brian Cornell, chairman and CEO of Target, said. “In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs,” he added.
“Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry. More than ever before now is the time for innovation in retail,” Mary Dillon, CEO of Ulta Beauty, said. “We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests,” she added She confirmed that Digital discovery tools as GLAMLab, Ulta’s virtual try-on tool that provides shoppers with trials across several beauty categories, also will be featured
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