Rawya Catto joins CPL Aromas
Rawya Catto has joined the family-owned fragrance major CPL Aromas as Deputy General Manager for its Middle East operations. She will be working from the company’s office and factory site in Dubai. Rawya has significant experience in fragrances. After having studied at ISIPCA in Versailles and a brief stint in LVMH working for Christian Dior, she joined Givaudan, where she worked for almost 10 years and ended up leading a team in the Consumer Goods category for the whole of the Middle East and North Africa, as a Creative Fragrance Manager. Most recently she started and led her own fragrance consultancy called Scent Creatives, based in Dubai.
She says “I see fantastic brand values and ethics at CPL Aromas. After 15 years in corporate perfumery, I find that CPL Aromas presents a tremendous potential to leverage competitive advantages of a company that understands and owns the rules of the perfume industry, all the while refusing the compromise on what makes the essence of the company. In the industry, CPL Aromas has an irreproachable reputation, and somewhat unique status of a company that is proudly family-owned, and ‘fragrance only’.
Rawya is an editorial contributor to “Cosmetech’.
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