NIVEA launches mission to fight social isolation

NIVEA launches mission to fight social isolation

NIVEA aims to fight social isolation head-on through NIVEA CONNECT, an initiative that works to educate and support communities, organizations, and individuals across the world to reduce the stigma surrounding social isolation and encourage meaningful human connection through three core steps. First, NIVEA will set up local NIVEA CONNECT projects with partners in 40 countries by 2026. Second, NIVEA will utilize its voice and global presence to communicate and engage with communities on the issue. Finally, NIVEA will collaborate with a global community of scientists, experts, and organizations, and join them in their fight against social isolation.

NIVEA’s global survey with 8,000 participants in eight countries highlights the prevalence of the issue. 86% of those polled as part of NIVEA’s study said they feel that isolation and loneliness have become increasingly problematic. One in four respondents (25%) reported that they always or often felt isolated during the past 12 months, and one in five (20%) said they did not have a single close friend.

The impacts of this isolation are potentially devastating. Loneliness and social isolation have been associated with a 29% increased risk of heart disease and a 32% increased risk of stroke, due in part to increased levels of cortisol and other stress hormones that can damage our health over time. Half of the study participants (48%) who identified as being impacted by social isolation have experienced a decline in their physical health, and 53% have experienced a decrease in mental health, leading to an increased risk of depression and anxiety. 58% reported feelings of helplessness, 56% have dropped out of social activities, and 46% have neglected important responsibilities.

By combatting social isolation and fostering social connection, NIVEA will create bridges of belonging and trust. In doing so, the brand joins its parent company, Beiersdorf, in its commitment to champion a more inclusive society that is anchored in the company’s CARE BEYOND SKIN Sustainability Agenda.

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