Aptar Beauty Recognized by Avon for Sustainability Achievements
Aptar Beauty, a global leader in beauty and personal care packaging solutions, has been honored by Avon International for its outstanding commitment to sustainability. The company’s innovative redesign of its micro-airless packaging solution has significantly reduced the brand’s environmental footprint.
Key enhancements include the incorporation of 44% post-consumer recycled (PCR) resin and the removal of silver hot stamping to improve recyclability and reduce the carbon footprint. This initiative aligns seamlessly with Avon’s corporate sustainability goals and underscores Aptar Beauty’s dedication to eco-friendly practices.
Domenico Sardaro, Key Account Manager at Aptar Beauty, EMEA, expressed his gratitude, stating, “With the support of Aptar Beauty’s team, we calculated the LCA of both solutions and showed the benefits to the customer. It is a perfect example of how a sustainable transformation can also bring monetary savings. I would like to thank Avon for their courage and willingness to see this through and to everyone involved.
Marta Gwiazda-Suchenia, Head of Procurement at Avon Europe and NA, added, “This award is for doing good for the planet by increasing PCR content and reducing cost at the same time. This is what we need from our valued partners: to make sustainability for everybody, and not just the rich.”
This recognition highlights Aptar Beauty’s innovative approach to sustainable packaging and its ongoing commitment to reducing environmental impact.
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