Mintel’s 2025 Global Beauty and Personal Care Report Highlights Key Trends for India
Mintel, the global market intelligence agency, has released its 2025 Global Beauty and Personal Care Report, shedding light on the key trends set to shape the industry in India. The report identifies three major trends that will influence consumer behaviour and drive innovation in the beauty and personal care market.
- (My) Knowledge is Power: Consumers in India are increasingly seeking personalized solutions for superior results. They are leveraging knowledge, tools, and technology to work smarter, not harder, in their beauty routines. This trend is expected to drive the adoption of devices offering on-the-spot analysis and results, empowering users to make informed decisions instantly.
- Turning the Tide: With the growing awareness of climate change, Indian consumers are demanding products that prioritize environmental responsibility. Brands will need to consider eco-ethical implications and offer high-performance beauty solutions that seamlessly connect ethical practices with consumer needs. This trend will encourage the exploration of sustainable ingredients and regenerative farming practices.
- Think Slow, Move Fast: Emphasizing prevention over repair, Indian consumers are starting their beauty routines earlier in life. They are integrating nostalgic and sensory-rich experiences into their skincare routines, seeking personalized and holistic approaches to beauty. This trend will drive the demand for products that offer both comfort and efficacy, catering to the evolving preferences of consumers.
The Mintel report highlights the importance of embracing these trends to stay competitive in the dynamic beauty and personal care market in India. By understanding and adapting to these consumer behaviours, brands can innovate and deliver products that resonate with the modern Indian consumer.
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