Vaseline Verified Triumphs at Cannes 2025
Vaseline Verified has made a clean sweep at Cannes Lions 2025, earning top honors across multiple categories!
Created by Ogilvy Singapore for Unilever, the campaign won the prestigious Grand Prix in Health & Wellness, the Social & Creator Lions Grand Prix, and a Dan Wieden Titanium Lion.
The campaign cleverly tackled viral beauty hacks by testing them in Vaseline’s labs. Verified tips were celebrated, while unsafe ones were debunked publicly—turning misinformation into a moment of education, joy, and brand trust.
A brilliant blend of science, social media, and purpose-driven creativity—Vaseline Verified is now officially Cannes-certified.
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