At 84, lifestyle icon Martha Stewart is proving that age is no barrier to innovation. Stewart announced the launch of her first-ever skincare brand, Elm Biosciences, a science-backed line developed over five years of meticulous research, testing, and refinement.

Partnering with renowned dermatologist Dr. Dhaval Bhanusali—the mind behind several celebrity skincare successes—Stewart has co-created a brand that blends clinical efficacy with her signature attention to detail. From texture and scent to packaging and performance, every element of Elm Biosciences reflects Stewart’s personal skincare philosophy: “Intentional skincare for living well and aging well”.

The SKUs:

Elm Biosciences launches with a two-product system designed to address both external and internal drivers of aging:

A3O™ Elemental Serum, a topical antioxidant that targets UV damage, pigmentation, dehydration, and irritation.

Inner Dose™ Daily Supplement, an oral capsule that tackles inflammation, oxidative stress, and hormonal imbalance, supports skin health from within.      

Both products are clinically tested, backed by an advisory board of 350+ dermatologists and scientists, and formulated to simplify routines while delivering transformative results.

The Audience: Aging with Intention

While Stewart’s glowing skin has long been admired, she’s clear that Elm isn’t just for her age group. “Cells die. Skin ages. We’re aging the minute we’re born,” she said in a recent interview. “You have many opportunities to halt that—or at least prolong the health of your skin.”

Elm Biosciences is positioned for:

– Women 40+ seeking high-performance skincare without overwhelming routines 

– Wellness-conscious consumers who value internal health as much as external glow 

– Fans of Martha’s lifestyle empire, drawn to her authenticity and ageless appeal

Stewart herself has been using the products “religiously” throughout development, testing hundreds of prototypes and refining the formulas to meet her exacting standards.

Elm Biosciences launches September 17, 2025, and is already generating buzz across social media and beauty circles. With Stewart’s legacy of trust and taste, the brand is poised to redefine how aging is approached—gracefully, intentionally, and scientifically.