At the forefront of longevity science, Dr. Martin Baraibar, founder of Oxiproteomics, has lent his expertise to one of the most ambitious skincare launches of the year: Lancôme’s Absolue Longevity The Soft Cream, powered by the patented Absolue PDRN™.

In collaboration with L’Oréal’s Longevity Integrative Science™, Oxiproteomics played a pivotal role in validating the cellular efficacy of Absolue PDRN—an advanced bio-stimulator inspired by regenerative aesthetics and traditionally derived from salmon DNA. What sets this version apart is its plant-based origin and its ability to activate mitochondrial longevity pathways, a breakthrough confirmed through Oxiproteomics’ proprietary skin models.

Absolue PDRN™—Lancôme’s patented rose-derived polydeoxyribonucleotide—is redefining regenerative skincare by targeting the root causes of aging at a cellular level. Unlike traditional salmon-sourced PDRN, Absolue PDRN is extracted from 100 roses through a 40-hour, 10-step process, yielding a highly potent molecule designed for deep skin renewal.

Dr. Baraibar emphasized that this innovation marks a shift from superficial anti-aging to deep cellular intervention, targeting biological hallmarks of aging such as oxidative stress, DNA damage, and mitochondrial decline. “We’re not just treating the skin’s surface,” he noted. “We’re working at the molecular level to extend the skin’s vitality and resilience over time.”

The Soft Cream itself is designed to reverse up to five years of visible aging in one month, layer by layer. Its formulation is the result of 13 years of research, five exclusive patents, and a global collaboration between biotech start-ups and dermatological experts.

With Absolue Longevity, Lancôme—and its scientific partners like Dr. Baraibar—are not just launching a product. They’re ushering in a longevity meta-revolution, where beauty is redefined as a lifelong journey of renewal, resilience, and radiance.

Lancôme’s Absolue Longevity The Soft Cream is the first product to feature this molecule, combining Absolue PDRN with Proxylane™ and Perpetual Rose CO₂ Extract for a multi-layered approach to skin longevity.