In a resounding affirmation of its global appeal, Sunsilk—known as Seda, Sedal, and Elidor across various international markets—has once again claimed the title of the most chosen haircare brand worldwide, according to the Kantar Brand Footprint Report 2025.

Owned by Unilever, Sunsilk has maintained its dominance across 80+ countries, thanks to its deep understanding of local hair needs, inclusive product innovation, and omnipresent retail strategy. The brand’s consistent performance across Latin America, South Asia, and the Middle East has helped it secure top rankings in both consumer reach points (CRPs) and purchase frequency.

Despite regional name variations, the brand’s core promise remains universal: affordable, effective haircare tailored to diverse textures and lifestyles.

Sunsilk’s Success Driver

– Localized Formulations: From frizz control in humid climates to damage repair in urban centers, Sunsilk adapts its SKUs to regional hair concerns. 

– Celebrity & Influencer Collaborations: Strategic partnerships with icons like Priyanka Chopra, Shakira, and Madonna have boosted visibility and trust. 

– Multi-Channel Distribution: Available in salons, supermarkets, and e-commerce platforms, Sunsilk ensures accessibility across income groups and geographies.

– Digital-First Marketing: Viral campaigns, free samples, and interactive content have helped the brand stay relevant to Gen Z and millennial consumers.

The Kantar Brand Footprint tracks over 22,000 brands across 538 categories, using data from 4.5 million respondents globally. Sunsilk’s top ranking reflects not just popularity, but repeat purchase behavior, brand loyalty, and market penetration.

As the beauty industry evolves toward personalization and wellness, Sunsilk’s ability to blend mass appeal with local relevance continues to set it apart.