International Flavors & Fragrances Inc. (IFF), a global leader in fragrance, flavor, and bioscience innovation, has announced plans to establish a cutting-edge Scent Creative Center in Mumbai’s Powai neighborhood. The facility is set to be fully operational by the first half of 2026, marking a major milestone in IFF’s commitment to India’s fast-evolving fragrance market.

Spanning 3,650 square meters—more than double its current footprint—the new center will house over 100 employees and feature:

– Advanced laboratories for formulation and testing 

– Category-specific evaluation booths 

– A state-of-the-art sensory evaluation space 

– Collaborative zones designed to foster creativity and co-creation with customers

Ana Paula Teles de Mendonça, President of IFF Scent, emphasized the strategic importance of the expansion: “The Mumbai Creative Center exemplifies IFF’s commitment to innovation and excellence in one of the world’s most dynamic markets. We’re bringing world-class fragrance capabilities closer to local consumers while empowering the exceptional talent that drives our creativity and leadership”.

Ramon Brentan, VP and Regional GM of IFF Scent for Greater Asia, added, “India’s fragrance market is evolving rapidly—driven by rising aspirations and a desire for scents that reflect individuality and emotion. This center is where creativity meets science to craft fragrances that inspire confidence and build lasting memories”.

With two decades of presence in India, IFF’s new Mumbai hub is poised to accelerate speed-to-market, deepen consumer insight, and co-create winning fragrance solutions tailored to regional preferences.