Indian cricket star Jemimah Rodrigues has partnered with NxtFace , the country’s first AI-driven Gen Z skincare brand, to amplify its mission of delivering personalized, science-backed solutions for young consumers. Known for her dynamic presence on and off the field, Rodrigues brings strong youth appeal and authenticity to the brand, aligning with NxtFace’s vision of redefining skincare through technology and inclusivity. 

NxtFace is founded by young entrepreneurs Dhamayanthi K and Sweta mentored by C.K. Kumaravel, co-founder of the Naturals Salon chain. Their vision is to create a disruptive skincare ecosystem that speaks directly to Gen Z, blending advanced AI technology with inclusivity and authenticity.

By collaborating with Rodrigues, NxtFace aims to deepen its connection with Gen Z audiences who value individuality, innovation, and transparency in beauty. The partnership underscores the founders’ commitment to building a new-age skincare brand that celebrates youthful confidence, cultural relevance, and long-term skin health, while making advanced skincare accessible across omni-channel platforms including e-commerce, its own website, and more than 800 Naturals Salons nationwide.