A New Era of Fragrance Innovation opens in Riyadh

Riyadh has become the stage for a ground-breaking fragrance initiative. DSM-Firmenich, global leaders in nutrition, health, and beauty, has partnered with luxury fragrance concept store Villa Po ONE to launch Po ONE Lab — an exclusive creative destination designed to inspire, experiment, and tell stories through scent. 

This immersive space reimagines perfumery as a dialogue between tradition and innovation, offering brands, creators, and fragrance lovers the chance to explore ingredients, tools, and narratives that shape contemporary scent creation. 

To celebrate the opening, DSM-Firmenich introduced a collection of seven fragrances, each inspired by iconic Saudi landscapes — from the mineral echoes of AlUla to the rose-scented air of Taif, the solar sensuality of the Red Sea, and beyond. Other inspirations include the lush highlands of Fayfa, the golden date landscapes of Al Qassim and the ancient mineral terrain of Hail — together forming an olfactive portrait of Saudi Arabia.Crafted by master perfumers Honorine Blanc, Hamid Merati Kashani, Carmita Magalhaes, and Abdulkader Fattouh, the collection captures the Kingdom’s diversity and visionary spirit. 

“Our collaboration with Po ONE Lab represents a new chapter in our focus of investment in Saudi Arabia – a focus where creativity, cultural expression and innovation will converge,” said Olivier Viejo, VP for Fine Fragrance, IMAT (India, Middle East, Africa, Turkey). “It is a space meant to inspire, where the richness of regional traditions meets the possibilities of modern fragrance design.” Mr. Saeed Al-Kayar, Creative Director and Co-Founder of Villa Po ONE adds, “the creation of a dedicated fragrance space in Riyadh will further elevate the experience of our clients. Through Po ONE Lab and our partnership with dsm-firmenich, we can share our expertise in fragrance and luxury in a more permanent space.”

The launch unfolds in February with a private inauguration for VIPs and media, followed by a public exhibition that invites visitors into a sensory journey where scent becomes memory and creation becomes emotion. 

With Po ONE Lab, DSM-Firmenich affirms its commitment to fostering creativity, cultural dialogue, and innovation in fragrance — positioning Riyadh as a rising global destination for luxury perfumery.