Amorepacific collaborates with Dow for three of it’s brands

In a tripartite collaboration between Dow, Amorepacific and Flair Flexible Packaging, luxury cosmetic brand Sulwhasoo, clean beauty brand Primera, as well as derma cosmetic brandI lliyoon, will now use all-polyethylene (PE) recyclable stand up pouch for its liquid products.

Dow’s INNATE™ TF resins were selected due to its valuable benefits that include excellent toughness, outstanding appearance, superior pin-hole resistance, manufacturing efficiency and complete recyclability in existing recycle streams; while Flair Flexible Packaging was responsible for designing and creating the stand-up pouch.  Dow also recently announced the Innate TF- Biaxially Oriented Polyethylene (BOPE), which offers material substitution, film layer elimination and/or downgauging to reduce overall packaging materials. The technology is said to offer higher mechanical properties and material rigidity, as well as better optical and printing performance.

Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and speciality plastics, said: “We are proud to partner with Amorepacific, a leading brand owner in the cosmetics industry, to redefine the possibilities for packaging. Collaboration is key in advancing a circular plastics economy, thus it is important for players across the value chain to act on eliminating plastic waste and optimize our sustaina­bility efforts together.” Yu Minho, packaging manager at Amorepacific, said: “We are stepping up in meeting the needs of our consumers who are increasingly eco-conscious with innovative and sustainable packaging materials. Our target of reducing 700 tons of plastic consumption by 2022 is made possible through strategic partnerships, such as embracing Dow’s best-in-class solutions.” Hanil Lee, senior vice president of technology at Flair Flexible Packaging Corp, said: “We are proud that Flair’s engineering and development capabilities support their vision of a waste-free environment in South Korea. The stand-up pouches are designed to be functional, appealing and entirely recyclable. With Dow’s Innate TF resins, we were able to develop a packaging solution that supports a circular economy where recyclers receive useful materials and consumers are empowered to recycle more.”


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