Ayush Ministry Launches Dashboard for Ad Complaints

Ayush Ministry Launches Dashboard for Ad Complaints

In a significant move to enhance consumer protection, the Ministry of Ayush has launched a dedicated dashboard to address complaints about misleading advertisements. This initiative follows a directive from the Supreme Court, which emphasized the need for greater transparency and accountability in handling such complaints12.

The new dashboard will provide real-time updates on the status of complaints, ensuring that consumers are well-informed about the actions taken. This step is expected to streamline the grievance redressal process and make it more accessible to the public.

Justice Hima Kohli and Justice Sandeep Mehta, who were part of the bench hearing the case, highlighted the importance of this initiative. They noted that the lack of proper data regarding action taken on complaints had left consumers in the dark.The Ayush Ministry’s move is seen as a significant step towards ensuring that misleading advertisements are promptly addressed, thereby protecting consumers from false claims and promoting transparency in the industry.

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