BDO India Launches ‘The Beauty Revolution In The Indian Market’ Publication

BDO India Launches 'The Beauty Revolution In The Indian Market' Publication

BDO India, a leading professional services organization and part of the global BDO International network, has unveiled its latest publication, ‘The Beauty Revolution In The Indian Market’. This comprehensive report provides an in-depth outlook on the Indian Beauty and Personal Care (BPC) market, highlighting the current landscape, emerging trends, challenges, and potential areas for sustainable growth.

The publication delves into the dynamic shifts within the Indian beauty industry, capturing major trends, growth opportunities, and successful strategies across key segments such as skincare, haircare, and cosmetics. It also examines the significant impact of Private Equity (PE) and Mergers & Acquisitions (M&A) activities on the BPC ecosystem.

Globally, the BPC market is projected to grow at a compound annual growth rate (CAGR) of 8% over the next four to five years. Although India currently contributes approximately 4% to the global BPC market, it is one of the fastest-growing large markets. Factors driving this growth include increasing online penetration, the world’s largest youth population, rising participation of women in the workforce, and growing disposable income among the middle class. Themes such as premiumization, digitization, and consumer base expansion are expected to further propel the Indian BPC market, especially with the growing reach to consumers in tier II cities and beyond, and the increasing share of online channels.

The top 20 brands, predominantly from MNCs, hold around 32% of the Indian BPC market, with seven of these brands owned by domestic companies. While only a few Indian BPC companies founded in the last decade have surpassed the INR 1000 million mark, several new-age players have demonstrated a CAGR of over 30% in the past three years. The segment is witnessing dynamic trends, including the rise of Indian celebrity-owned beauty brands inspired by Western counterparts like Rihanna’s Fenty Beauty and Kylie’s Kylie Cosmetics, as well as Priyanka Chopra’s Anomaly. Additionally, there is an increasing share of Masstige and Premium products.

Samir Sheth, Head of Deal Advisory Services and International Liaison Partner at BDO India, commented, “With favorable conditions in demand, distribution, and capital access, the Indian beauty sector is uniquely positioned to build brands with lasting impact. As Indian consumers increasingly seek high-quality products that blend transparency, effectiveness, and cultural authenticity, brands committed to ethical production and sustainability have a distinct edge.”

Ashish Bagadia, Corporate Finance and Investment Banking Partner at BDO India, added, “The Indian BPC market is undergoing dynamic transformation, with growing consumer demand for natural, ethical, and personalized products. Integrating traditional Indian practices with scientific breakthroughs and digital innovation presents vast opportunities. However, sustainable and capital-efficient growth will be essential. While India’s BPC segment is experiencing premiumization and consumer base expansion, both incumbents and new-age companies are increasingly adopting omnichannel strategies.”

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