Differin Becomes the First Acne Brand to Enter Roblox
Differin, a leading acne-care brand under Galderma, has made history by becoming the first in its category to launch on the popular gaming platform Roblox. This innovative move is part of Differin’s Level Up campaign, aimed at educating and empowering the gaming community about acne care while fostering confidence and community building.
The campaign introduces the Level Up Lobby, an interactive space within Roblox, featuring mini-games designed to educate players about Differin’s acne-fighting products. Players can engage in activities like the Foam Blaster, Power Patch Splatter, and Zit Zapper, which creatively incorporate Differin’s skincare solutions. These experiences not only entertain but also provide valuable insights into acne care, making the topic approachable and relatable for young gamers.
With over 88 million daily active users on Roblox, 60% of whom are aged 13 and older, Differin strategically connects with its target audience where they spend an average of 2.5 hours daily. By blending education with entertainment, Differin is breaking stigmas around acne and promoting skin health in a fun and engaging way.
This groundbreaking initiative highlights Differin’s commitment to innovation and its dedication to addressing the emotional and mental health challenges associated with acne.
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