Dove’s SM authenticity campaign launched

Dove’s SM authenticity campaign launched

Dove’s #ShareTheFirst campaign is a global movement encouraging people to embrace authenticity and let go of the pressure to present a “perfect” image on social media. The initiative invites individuals to share the very first photo they took, rather than the carefully curated or edited version often posted online. Backed by research revealing that many women take up to 50 photos before selecting one to share, the campaign aims to challenge unrealistic beauty standards and celebrate genuine, unfiltered moments. Partnering with singer-songwriter Bebe Rexha and other influential voices, Dove is fostering a conversation about self-acceptance and redefining beauty on one’s own terms.

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