Fazit Beauty has witnessed the astonishing impact of Taylor Swift’s endorsement on its business. Following the superstar’s appearance at the Kansas City Chiefs and New Orleans Saints game, where she wore Fazit’s Glitter Freckles Makeup Patches in Gold Speckles, the brand’s D2C sales skyrocketed by 3,500%. In just 48 hours, Fazit shipped 40,000 units via its website and Amazon, achieving a seven-figure sales haul. The Glitter Freckles, available in three sizes, are priced at $15.99, $29.99, and $45.99.

Initially projected to generate $3 million in 2024, Fazit is now on track to reach $5 million to $7 million in sales. Sales are evenly split between Fazit’s site and Amazon.

Swift’s endorsement isn’t the first time Glitter Freckles has gone viral. Last April, a TikTok video featuring the product garnered 10 million views, causing a 1,900% spike in direct-to-consumer sales. Co-founder Aliett Buttelman had aimed to get the product on Swift and succeeded by sending samples to her makeup artist. Despite challenges like counterfeit products and capacity issues, Fazit has managed to maintain high sales across its platforms.

Fazit, launched in 2022 by Buttelman and Nina LaBruna, focuses on innovative skincare solutions and has become profitable. The brand plans to explore limited-edition collections and collaborations, leveraging its viral success for future growth.