Former Swiss Beauty CEO Saahil Nayar Launches Mila Beauté with Strategic Partners
Saahil Nayar, the ex-CEO of Swiss Beauty, is set to unveil his latest venture, Mila Beauté, formerly known as Milap Cosmetics. As the Managing Director and Co-founder, Nayar will spearhead the new brand’s ambitious growth and innovation strategies.
Nayar has entered into a strategic partnership with Sachin Chadha and Keshav Chadha, co-founders and directors of the rebranded Mila Beauté. Originally founded in 1985, Milap Cosmetics made a significant impact with its powder Sindoor product, particularly in Tier 2 and Tier 3 markets.
Mila Beauté is planning to establish a state-of-the-art 36,000-square-foot factory in Manesar to bolster domestic manufacturing while ensuring high-quality standards. Currently, the brand boasts a presence in 10,000 retail counters nationwide. Nayar’s vision is to double this number, expanding to 20,000 retail outlets across India. He emphasized that Mila Beauté’s products will start at an affordable price point of Rs 99, with plans to launch 17 SKUs by the end of the month.
“Mila Beauté stands for elevated beauty at everyday prices,” said Nayar. “By expanding our manufacturing capabilities and increasing our retail footprint, we are dedicated to making premium beauty products accessible to all. Partnering with industry veterans Sachin and Keshav Chadha enables us to drive forward with confidence and expertise. Together, we want to create makeup that begins with you and celebrates you. ‘Beauty Begins With You’ is not just our tagline; it is a promise to our consumers.”
With this strategic launch, Mila Beauté aims to redefine the beauty industry in India by offering high-quality, affordable products and expanding its reach to a broader audience.
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