Global fragrance leader Givaudan has announced the launch of its reimagined Zap Odor Control Platform, setting a new standard in malodor management. With over 35 years of expertise in odor science, the revamped platform introduces cutting-edge technologies to combat specific malodor challenges across diverse categories, climates, and consumer needs. 

The platform features four specialized solutions: 

– DeoZap: Tackling sweat and body odors with advanced deodorant solutions. 

– YouZap: Addressing personal care odors for hair, body, and intimate care. 

– FabZap: Enhancing freshness in living spaces with fabric care solutions. 

– PetZap: A new addition dedicated to pet care and odor solutions. 

Jeremy Compton, Global Head of Science and Technology for Fragrances at Givaudan, highlighted the innovation: “Our Zap Odor solutions redefine freshness by combining eco-friendly ingredients, AI performance optimization, and creative fragrance design. This holistic approach ensures positive sensorial experiences while effectively eliminating malodors.” 

Developed at Givaudan’s Health and Wellbeing Centre of Excellence in Ashford, the platform reflects the company’s commitment to sustainability and consumer well-being. By leveraging AI and neuroscience, Givaudan continues to lead the way in creating innovative, eco-conscious solutions that enhance everyday life.