Huda Beauty Unveils First-Ever Pop-Up in India
Global beauty brand Huda Beauty has launched its first-ever pop-up experience in India at Select CITYWALK, New Delhi, in collaboration with Tira.
The pop-up celebrates the launch of the Easy Bake Setting Spray, a new addition to Huda Beauty’s Easy Bake franchise, promising up to 18 hours of makeup hold with a flawless finish. Designed as an interactive beauty playground, the space features exclusive product trials, Instagram-worthy installations, and content-friendly corners to engage visitors.
The experience officially opened with a star-studded event, attended by 75 top creators from across the capital, and is now open to the public until May 4.
This immersive pop-up marks a new phase of engagement for Huda Beauty in India, bringing the brand closer to its Indian fanbase through experiential retail and interactive beauty discovery.
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