Indian Skin care brand Elume, enters the US Market

Elume, an Indian skincare brand known for its inclusive and effective products, has announced its entry into the US market. The brand, which focuses on creating solutions specifically for melanated skin, aims to cater to the diverse beauty needs of American consumers. Elume's products are formulated to address the unique challenges posed by tropical weather conditions and a fast-paced lifestyle. The brand's ethos is rooted in transparency and empowerment, offering hassle-free skincare solutions without endorsing harmful beliefs like skin whitening earlier promoted among Asians. Sukhbir Singh Chimni, founder of Elume, stated, "Our heart is to serve our customers, and our skincare range is created to address the needs of melanated skin, without trying to change it." This commitment to authenticity and diversity is expected to resonate well with the US audience. The entry into the US market is part of Elume's broader strategy to expand its global footprint and promote inclusive beauty standards. By providing empowering skincare solutions, Elume aims to combat harmful legacies and foster a sense of representation and acceptance

Elume, an Indian skincare brand known for its inclusive and effective products, has announced its entry into the US market. The brand, which focuses on creating solutions specifically for melanated skin, aims to cater to the diverse beauty needs of American consumers.

Elume’s products are formulated to address the unique challenges posed by tropical weather conditions and a fast-paced lifestyle. The brand’s ethos is rooted in transparency and empowerment, offering hassle-free skincare solutions without endorsing harmful beliefs like skin whitening earlier promoted among Asians. Sukhbir Singh Chimni, founder of Elume, stated, “Our heart is to serve our customers, and our skincare range is created to address the needs of melanated skin, without trying to change it.” This commitment to authenticity and diversity is expected to resonate well with the US audience. The entry into the US market is part of Elume’s broader strategy to expand its global footprint and promote inclusive beauty standards. By providing empowering skincare solutions, Elume aims to combat harmful legacies and foster a sense of representation and acceptance

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