K-Beauty Favorite Anua Lands in India via Nykaa
Korean skincare sensation Anua has officially made its India debut through an exclusive partnership with Nykaa, further strengthening the platform’s leadership in bringing global beauty to Indian consumers.
Celebrated for its minimalist, skin-first philosophy, Anua’s formulations focus on what the skin truly needs—combining natural and active ingredients to address concerns like blemishes, dullness, and sensitivity. The brand’s eco-conscious ethos and gentle yet effective products have earned it a loyal global following.
Indian shoppers can now explore Anua’s cult favorites, including:
– Heartleaf 77% Soothing Toner – Calms irritation and restores balance
– Niacinamide 10% + TXA 4% Serum – Brightens and evens skin tone
– Heartleaf Pore Control Cleansing Oil – Removes makeup while soothing skin
– Heartleaf 77 Clear Pad – Exfoliates and refines texture in one swipe
“This collaboration marks a key milestone in our global journey,” said Ryan Lee, CEO of The Founders Inc., Anua’s parent company. Anchit Nayar, CEO of Nykaa Beauty, added, “We’re proud to bring Anua’s clean, calming, and results-driven skincare to our community.”
With this launch, Nykaa continues to champion K-beauty in India—offering thoughtful, trusted, and globally acclaimed skincare to a new generation of conscious consumers.
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