The South Korean beauty industry continues to shape global skincare and cosmetics trends, with Meiyume spotlighting the latest innovations driving K-Beauty’s export boom. 

K-Beauty’s success is fuelled by its science-backed formulations, minimalist routines, and skin-first philosophy, which have gained traction worldwide. According to Meiyume’s latest trend report, the U.S. K-Beauty market is projected to grow at a CAGR of 6.8% from 2025 to 2035, while Europe’s market is expected to reach $5.6 billion by 2032, with the UK leading the charge. 

Among the standout trends: 

– Gentle, Preventive Skincare: Consumers are shifting toward hydration-focused, barrier-repair solutions rather than aggressive treatments. 

– Social Media & K-Culture Influence: Viral trends like “glass skin” continue to drive demand for Korean skincare products globally. 

– Streamlined Routines & Innovation: Simplified yet highly effective skincare regimens are winning over consumers looking for results without complexity. 

Meiyume’s full report explores how Western brands are adapting K-Beauty concepts to appeal to their own markets, reinforcing South Korea’s role as a beauty trendsetter.