Fable & Mane, the modern hair wellness brand rooted in Ayurvedic rituals, has announced Bollywood star Kareena Kapoor Khan as their first Global Brand Ambassador. Known for her timeless beauty, authenticity, and fearless spirit, Kareena perfectly embodies the ethos of Fable & Mane: a celebration of tradition and culture.

With a career spanning over two decades, Kareena Kapoor Khan is more than a global icon of South Asian beauty. “I’m drawn to Fable & Mane’s commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage,” said Kareena Kapoor Khan.

“We are honored to welcome Kareena as the Global Ambassador for Fable & Mane,” said Akash and Nikita Mehta, Co-Founders of Fable & Mane. “Kareena truly embodies strength, confidence, and a deep connection to our shared heritage. As founders who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty”.

A wider campaign is set to launch in April 2025, starring Kareena Kapoor Khan and serving as a celebration of the brand’s 5th anniversary. The campaign will highlight the transformative power of hair oiling while honoring the rituals that have nourished generations.

Fable & Mane is dedicated to providing natural and effective hair care solutions, with a focus on ancient Indian haircare rituals. Their products are crafted to nourish and strengthen hair from the roots, promoting overall scalp health and vitality.