L’Oréal Acquires Color Wow to Strengthen Premium Haircare Portfolio
Global beauty powerhouse L’Oréal has announced its acquisition of Color Wow, a fast-growing professional haircare brand known for its cult-favorite frizz-control and volumizing products. The move marks a strategic expansion of L’Oréal’s Professional Products Division, reinforcing its presence in the high-performance, premium haircare segment.
Founded in 2013 by Gail Federici, Color Wow has built a loyal following among stylists and consumers alike, with hero products like Dream Coat and XL Bombshell Volumizer. The brand, based in the U.S. and U.K., has won over 130 beauty awards and is distributed across salons, e-commerce, and selective retail channels.
“We are delighted to welcome Color Wow to the L’Oréal family,” said Omar Hajeri, President of L’Oréal’s Professional Products Division. “Its proven efficacy and accessible luxury positioning make it a perfect fit for our global ambitions.”
Federici echoed the excitement, calling the acquisition “an incredible opportunity” to scale innovation and reach new markets under the world’s leading beauty company.
The deal, subject to regulatory approvals, underscores L’Oréal’s continued investment in science-backed, consumer-loved brands — and signals a bold step forward in the evolution of professional haircare.
Subscribe to our free newsletter to read the latest news and articles before they are published.
I’ve been browsing online greater than 3 hours as of late, but I by no means found any attention-grabbing article like yours. It is lovely value sufficient for me. In my view, if all webmasters and bloggers made excellent content material as you did, the internet can be much more useful than ever before. “I thank God for my handicaps, for through them, I have found myself, my work and my God.” by Hellen Keller.
It is really a great and helpful piece of info. I am glad that you shared this useful info with us. Please stay us up to date like this. Thank you for sharing.
I enjoy what you guys are usually up too. Such clever work and reporting! Keep up the very good works guys I’ve added you guys to blogroll.
Best time to visit Cappadocia Harper L. ★★★★★ Family review: Kids LOVED making fairy chimney rock sculptures! Guides engaged children brilliantly. Babysitter service available too. https://appsupportlocal.com/read-blog/15993