Global beauty major L’Oréal has officially entered the fast-growing nutricosmetics segment with the launch of Vichy Laboratoires Liftactiv Collagen Supplements. The debut marks a strategic expansion for Vichy, introducing its first-ever clinically tested ingestible beauty product designed to support collagen synthesis and overall skin health.

The daily dietary supplement has been co-developed with dermatologists and nutritionists, reinforcing Vichy’s longstanding positioning at the intersection of dermatological science and consumer skincare. Formulated for both men and women, the product reflects a shift toward integrative beauty solutions that combine topical and ingestible approaches within a unified skincare ecosystem.

From Topical Skincare to Inside-Out Beauty

L’Oréal’s entry into nutricosmetics signals a structural evolution in the dermocosmetics category. Traditionally focused on clinically validated topical treatments, Vichy’s expansion into ingestibles bridges dermatology and nutrition—an alignment increasingly driven by consumer demand for holistic skin health solutions.

The supplement is positioned to enhance collagen production, a key factor in maintaining skin elasticity and firmness. As collagen levels naturally decline with age, consumers are seeking preventative and restorative strategies beyond creams and serums. By integrating ingestible supplementation into its portfolio, Vichy extends its science-backed credibility into the wellness domain.

Nutricosmetics: From Niche to Core Strategy

The global nutricosmetics market has witnessed accelerated growth, fueled by rising interest in wellness, longevity, and preventive skincare. Consumers are increasingly embracing “inside-out” beauty philosophies that address skin health at a systemic level.

Industry analysts note that L’Oréal’s move reinforces a broader industry trend: ingestible beauty is transitioning from a niche category to a strategic growth pillar. As multinational beauty companies invest in clinically validated supplements, the boundaries between cosmetics, nutrition, and health are becoming increasingly fluid.

For L’Oréal, the launch aligns with its broader innovation agenda—combining dermatological expertise, clinical substantiation, and wellness-oriented product development. The expansion also opens cross-category opportunities, enabling integrated regimens that pair topical Liftactiv skincare with ingestible supplementation.

Strategic Implications for Dermocosmetics

The introduction of Liftactiv Collagen Supplements strengthens Vichy’s positioning as a science-driven brand while unlocking new revenue streams within the wellness-beauty crossover market. It also intensifies competition in the ingestible beauty space, where pharmaceutical credibility and ingredient transparency are critical differentiators.

As regulatory frameworks governing supplements vary across markets, multinational players must navigate compliance carefully while maintaining consistent scientific messaging. L’Oréal’s entry suggests confidence in the category’s long-term viability and consumer demand trajectory.

By extending dermocosmetic expertise into nutricosmetics, L’Oréal is signaling that the future of skincare lies not only on the surface—but within integrated, clinically supported ecosystems designed for long-term skin health.