Love, Indus, an opulent skincare brand blending ancient Indian rituals with modern beauty innovations, has made history as the first South Asian-inspired luxury skincare brand to debut on QVC. 

The launch, featured on Alberti & Amy’s Holi-YAYS segment, introduced two of Love, Indus’ best-selling products—the Amrutini® Luminosity Dewdrops skin-strengthening serum and the Freedom of Expression Line Limiter, a targeted treatment for facial lines and creases. 

Founder Surbhee Grover expressed excitement over the milestone, emphasizing QVC’s role in bringing trusted products to a wider audience. “To see our skincare line launch on this platform is incredibly meaningful,” she said. 

Love, Indus combines rare botanicals and minerals from the Indian subcontinent with cutting-edge formulations developed in New York City. The brand has been featured in Vogue, Grazia, Women’s Health, and Refinery29, solidifying its reputation as a pioneer in luxury skincare.