In a moment that blends heritage with high-concept innovation, Maison SANGANERIA has officially launched in the heart of Grasse—the world’s perfume capital. The unveiling marks a bold new chapter for the Sanganeria legacy, known for its decades-long contribution to global fragrance and essential oil trade through Ultra International.

Set against the sun-drenched hills of Provence, the launch event was a sensory spectacle, attended by perfumers, creatives, and industry insiders. Guests were immersed in olfactory installations featuring rare naturals, Himalayan wild roses, and smoked woods, echoing the brand’s commitment to emotional storytelling through scent.

Led by third-generation entrepreneur Ravi Sanganeria, Maison SANGANERIA is envisioned as a creative incubator—a space where perfumers collaborate across cultures and disciplines to craft fragrances that transcend borders. The brand’s philosophy is anchored in artistry, authenticity, and audacity, with a focus on rare ingredients, sustainable sourcing, and avant-garde compositions.

“Grasse is not just a location—it’s a statement,” said Ravi Sanganeria. “We’re here to honor tradition while pushing the boundaries of what perfumery can be.”

 What to expect

– The Master Collection: Launching in 2026, featuring rose-led compositions enriched with oud, saffron, ambergris, and resins 

– Residency Programs: Inviting perfumers and artists to co-create in Grasse’s historic ateliers 

– Global Collaborations: Bridging Indian botanical heritage with French craftsmanship

Maison SANGANERIA’s arrival in Grasse signals more than a brand launch—it’s a cultural and creative movement, poised to redefine luxury perfumery for a new generation.