MARS Cosmetics has announced the appointment of Anshu Arora Sindhwani as its new Head of Product, a strategic move aimed at strengthening the brand’s innovation pipeline and expanding its market presence in India’s fast-evolving beauty sector.  

With extensive experience in product development and category leadership, Sindhwani will oversee end-to-end product strategy, including innovation, formulation, and portfolio expansion. Her role will focus on aligning MARS Cosmetics’ offerings with emerging consumer trends, sustainability goals, and the brand’s ambition to scale across diverse beauty categories.  

The appointment underscores MARS Cosmetics’ commitment to building a robust leadership team that can drive growth and deliver products that resonate with India’s increasingly discerning beauty consumers. Industry observers note that Sindhwani’s expertise will be pivotal in shaping the brand’s next phase of expansion, particularly in affordable yet trend-driven cosmetics.