Nikkie de Jager Named World’s Most Powerful Beauty Influencer by Cosmetify 

Nikkie de Jager Named World’s Most Powerful Beauty Influencer by Cosmetify

 Nikkie de Jager, the Dutch makeup artist and beauty vlogger known as NikkieTutorials, has been crowned the world’s most powerful beauty influencer in a new study by Cosmetify. 

With a combined following of 42.7 million across Instagram, TikTok, and YouTube, de Jager commands the highest estimated earnings per post at $61,450. Her expertise in makeup artistry and engaging content have solidified her status as a leading force in the beauty industry. 

Cosmetify’s latest index also highlights the most popular beauty brands of Q1 2025, with Huda Beauty taking the top spot, driven by its viral Ube Powder launch and massive social footprint of 67.6 million followers. Fenty Beauty holds second place, maintaining strong engagement across categories, while NYX secures third, fueled by TikTok buzz around its Buttermilk Blush and Glaze products. 

Other notable mentions in the index include Charlotte Tilbury (6th), Sol de Janeiro (8th), e.l.f. Cosmetics (7th), and Rhode (9th), which saw a 50% surge in searches following its expansion into makeup. Patrick Ta climbed nine places to secure 10th place, thanks to the success of its Major Headlines Blush Duos. 

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