Nykaa, India’s leading beauty and fashion retailer, has announced the appointment of Sukhleen Aneja as Senior Vice President and Business Head for Kay Beauty and Nyveda. Aneja brings over two decades of experience in sales and marketing, having worked with Fortune 500 companies like Unilever, L’Oréal, and Reckitt Benckiser. Prior to joining Nykaa, she served as the CEO of brands at the Good Glamm Group.

In her new role, Aneja will be responsible for driving business growth and international expansion for Nykaa’s private labels. Commenting on her appointment, Adwaita Nayar, Executive Director at Nykaa, said, “We are delighted to welcome Sukhleen to the Nykaa family. Her extensive experience in building customer-centric brands will be invaluable as we up our ambition on both brands.”

Aneja expressed her enthusiasm, stating, “I am thrilled to join Nykaa and look forward to driving growth and innovation in Kay Beauty and Nyveda. Beauty continues to be under-penetrated in India, and that’s where the opportunity lies for creating strong and powerful consumer-first brands.

Kay Beauty is a makeup brand co-created by Nykaa, an Indian e-commerce giant, and Bollywood actress Katrina Kaif. Launched in 2019, it is India’s first celebrity makeup brand. Kay Beauty offers a wide range of products, including foundations, lipsticks, and eye makeup, and is known for its high-quality, cruelty-free formulations.

Nyveda is another brand under Nykaa, focusing on Ayurveda-based beauty and wellness products. It aims to combine traditional Ayurvedic ingredients with modern formulations to create effective and natural skincare and haircare solutions13.

Both brands are part of Nykaa’s strategy to expand its private label offerings and cater to the growing beauty and wellness market in India. Also to be noted is the recent entry of Nykaa in the Middle Eastern market through a strategic alliance with the Apparel Group. This partnership aims to establish multi-brand beauty retail operations across the Gulf Cooperation Council (GCC) countries, including the UAE, Saudi Arabia, and Qatar. Nykaa hold a 55% stake in this venture.