OnScent has recently launched ScentRadar™, an AI-powered market intelligence platform designed to decode real-time consumer behaviour and track fragrance trends on a global scale. The tool uses a proprietary, generative AI and machine learning framework to analyse a vast array of data sources, such as Reddit, TikTok, X, Instagram, Google, Amazon, and global media outlets, in order to forecast emerging fragrance trends and consumer sentiment.

ScentRadar™ continuously aggregates and interprets both positive and negative consumer signals from social media and other digital channels, transforming them into predictive, actionable insights for businesses involved in fragrance, personal care, and home care products. It enables brands and fragrance creators to: Identify rapidly accelerating scent conversations and emerging olfactive trends; Decode how consumers emotionally connect to fragrance notes and families using AI-driven sentiment analysis.; Map how fragrance extends across beauty categories, such as fine fragrance, hair, skin, and home products ;Link search and retail purchase data to forecast which trends are converting into marketplace demand.

ScentRadar™ functions as a real-time, global “focus group,” delivering continuous feedback around the clock. It helps perfumers and brands pinpoint white space opportunities, emotionally resonant themes, and future-forward product directions. The platform empowers creative teams by providing deep consumer insights, which supercharge the traditional creativity required in fragrance development rather than replacing it. The platform leverages over 300 million live data points for its analysis. 

This launch marks a significant shift in how fragrance trends, consumer desires, and innovation strategies are understood in the industry. With ScentRadar™, OnScent aims to give brands the clarity and forward-looking data needed to create successful new fragrances and keep ahead in a fast-evolving market.