The Pure Beauty Global Awards 2025 has crowned the year’s most innovative and creative beauty brands, recognizing the trailblazers shaping the cosmetics industry. 

Held at the iconic Waldorf Hotel in London, the prestigious event brought together over 240 attendees from around the world, all eager to celebrate excellence in beauty. The ceremony was hosted by Ateh Jewel, an award-winning beauty journalist, influencer, and diversity advocate. 

This year marked Pure Beauty’s largest number of entries since the COVID-19 pandemic, with more than 450 products vying for recognition. These submissions underwent rigorous evaluation by a handpicked panel of expert judges assessing product innovation, ingredients, formulation, and packaging. 

“The sheer dynamism in terms of product type, ingredients, formulation, and packaging took the team aback and highlights just how innovative the cosmetics space is,” said Amanda May, Acting Editor of Pure Beauty, at the ceremony. 

The winners of the Pure Beauty Global Awards 2025…

• Best Beauty Tool or Device – Winner: OPATRA, DERMISONIC II
• Best Hair Tool or Device – Bellissima, The Prodigy
• Best Body Care Product – LUNA DAILY, THE SKIN SUPPORT OIL
• Best Bath & Shower Product – RITUALS, THE RITUAL OF SAKURA foaming shower gel
• Best Nail Product – PinkGellac, Effect Coat Moonstone Mirage
• Best Fragrance – LUMIRA, SUN SOAKED PARFUM
• Best Hair or Body Mist – THE RETREAT, ENERGISING Wellbeing Mist
• Best Hair and Scalp Product – FOUR REASONS, Bio-Molecule Repair Treatment
• Best Hair Prep or Styling Product – JEROME RUSSELL, Bstyled HEAT PROTECT SLEEK PRIMER
• Best Lip Product -e.l.f. Beauty, Glow Reviver Lip Oil
• Best Eye or Brow Product Winner: HAUS LABS, B Structural Volumizing + Lengthening Mascara
• Best Complexion Product – Atashi, DD Cream
• Best Natural Beauty Product – PHYTOSKIN, MULTI-TARGET BARRIER-REVIVE ELIXIR
• Best Professional Product or Advanced Treatment -BIOFOR, Azo Peel Protocol for Acne & Rosacea
• Best Moisturiser – ZO SKIN HEALTH, HYDRATING CRÈME
• Best Sun Care Product – LA ROCHE-POSAY LABORATOIRE DERMATOLOGIQUE, Anthelios UV Mune400 Invisible Fluid
• Best Serum – GLOW RECIPE, Blackberry Blemish Retinol Serum
• Best Eye Product- LANEIGE, BOUNCY & FIRM EYE SLEEPING MASK
• Best Cleanser – iS CLINICAL, CLEANSING COMPLEX
• Best Face Mask or Exfoliator- TATA HARPER, Resurfacing Mask