In a bold stride into India’s booming wellness market, Reliance Retail has launched Puraveda, an Ayurvedic personal care brand under its omni-channel beauty platform Tira. The launch marks Reliance’s strategic entry into the Ayurvedic beauty space, blending ancient Indian wisdom with modern scientific formulation.

Puraveda debuts with a curated portfolio of 50+ products across skincare, haircare, and body care, all designed to be cruelty-free and performance-driven. The brand is structured around four ingredient-led ranges, each offering targeted benefits:

Dhara, which focuses on deep nourishment, with Key ingredients – Chandan, D-Panthenol, Lavender   

Niyama focuses on mindful rituals with key ingredients-  Kumkumadi, Squalane, Vetiver

Sama focuses on calm & balance  with key ingredients-  Gulaab, Tocopherol, Hibiscus

Urja focuses on energy and vitality  with key ingredients-  Mulethi, BHA, Mogra                             

Each formulation combines Ayurvedic hero ingredients with clinically proven actives, delivering sensorial experiences that elevate everyday rituals.

 “Puraveda embodies the harmony of India’s timeless wellness heritage and the precision of modern innovation,” said Bhakti Modi, Co-founder & CEO of Tira. “We aim to redefine beauty by inspiring deeper connections with self-care”.

This launch positions Reliance Retail alongside legacy Ayurvedic players like Forest Essentials and Kama Ayurveda, signaling a strong push into ingredient-led, holistic beauty for the modern Indian consumer.