Sephora and Lady Gaga’s Haus Labs Unite for Pride
Sephora and Haus Labs by Lady Gaga have launched the “We Belong To Something Beautiful” campaign, celebrating Pride Month and supporting youth mental health through the Born This Way Foundation.
At the heart of the initiative is a new film featuring Lady Gaga, emphasizing kindness, inclusivity, and self-expression in beauty. The campaign also highlights Sephora’s “Classes for Confidence” program, which fosters community engagement through beauty and storytelling.
From June 1 to June 30, Sephora will donate $1 from every Haus Labs product purchased in stores worldwide to the Born This Way Foundation, co-founded by Lady Gaga and Cynthia Germanotta. The funds will support the Kindness in Community Fund, which provides grants to grassroots organizations focused on LGBTQIA+ youth mental health.
“We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and support the mission of the Kindness in Community Fund,” said Deborah Yeh, Global Chief Marketing Officer of Sephora.
The campaign spans 19 Sephora markets, including Europe, Asia, and North America, with a maximum donation cap of $500,000 in the U.S. Sephora is also reviving its “Brave Spaces” program, offering safe environments in select stores where LGBTQIA+ customers and allies can create and remove Pride-inspired looks with the help of trained Sephora Beauty Advisors.
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