Shoppers Stop Beauty Business records highest ever annual sale
Multi-brand fashion retailer Shoppers Stop has announced an ambitious plan to open 60 new stores under its affordable retail format, INTUNE, in the current fiscal year. “We are targeting 60 new stores in FY2024-25 backed by strategic investments in merchandising, store operations, and customer analytics capabilities,” the company stated. Since the launch of INTUNE, Shoppers Stop has rapidly expanded, opening 22 stores within nine months. This highlights the swift growth in the Indian value fashion segment, driven by the aspirations of the burgeoning middle class. Managing Director and CEO Kavindra Mishra noted the “higher-than-expected results” in INTUNE’s initial months.
In addition to expanding INTUNE, Shoppers Stop is enhancing its private label offerings to balance aspirations and affordability. The company’s beauty brand, Arcelia, has also evolved into a full-line beauty brand valued at over Rs 20 crore, offering a range of products from fragrances to skincare.
Shoppers Stop is also expanding its beauty business through premium selections and personalized experiences. With exclusive partnerships with brands like Estée Lauder and Armani Beauty, it is strengthening its presence in the beauty segment as part of its premiumization strategy. “Our strategic expansions included new partnerships and shop-in-shops such as Bath and Body Works, Dyson, Kiehl’s, Lancôme, Laura Mercier, and an expanded Clean Beauty section with Vanity Wagon,” the company stated.
In FY24, the beauty business reported a “Highest-Ever Annual Sale” of Rs 887 crore, demonstrating the success of these strategic expansions. Overall, Shoppers Stop operates 112 stores across the country, along with 7 HomeStop stores, 22 beauty doors, 21 airport stores, and 22 INTUNE stores in 62 cities.
Shoppers Stop’s commitment to growing its footprint in the affordable fashion and premium beauty segments underscores its strategy to cater to diverse consumer needs and drive overall growth.
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