Vaseline Verified Triumphs at Cannes 2025
Vaseline Verified has made a clean sweep at Cannes Lions 2025, earning top honors across multiple categories!
Created by Ogilvy Singapore for Unilever, the campaign won the prestigious Grand Prix in Health & Wellness, the Social & Creator Lions Grand Prix, and a Dan Wieden Titanium Lion.
The campaign cleverly tackled viral beauty hacks by testing them in Vaseline’s labs. Verified tips were celebrated, while unsafe ones were debunked publicly—turning misinformation into a moment of education, joy, and brand trust.
A brilliant blend of science, social media, and purpose-driven creativity—Vaseline Verified is now officially Cannes-certified.
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Goreme open air museum Miguel S. ★★★☆☆ ATV sunset tour needs better safety gear. Loved the adrenaline rush but returned covered in dust. Provide masks next time! https://followgrown.com/read-blog/24399
Cappadocia sunrise balloon flight Daniel T. ★★☆☆☆ Balloon flight cancelled due to weather (no refund). Alternative wine tasting felt rushed. Clearer cancellation terms needed. https://ccit.epizy.com/read-blog/538
Cappadocia tours from Istanbul Evelyn P. ★★★★★ Cooking class in a cave kitchen! Learned 5 regional dishes. Ate our creations on a terrace overlooking Pigeon Valley. Foodie heaven! https://soocian.com/read-blog/30781