Wella Professionals launches ‘Passionistas’

Global hair color, care and styling brand, Wella Professionals has now launched its International programme for hairdressers, Wella Passionistas in India. Wella Passionistas is an elite and exclusive community of hair creators. Wella Passionistas was unveiled among the nation’s most renowned hair artists such as Adhuna Bhabani, Natasha Naegamvala, and others in an interactive digital event. Wella Professionals Global Creative artist Alexis Ferrer hosted an hour-long masterclass during the launch, sharing his expert tips and styles. During the event, Alexis was live from Spain curating on-trend looks specially for the Passionistas along with two other Wella Global Artists in conversation with Nitin Manchanda, Creative Director, Wella Professionals, addressing the Passionistas. Wella Passionistas is a national platform for emerging talent across India. Passionistas will get exposure from Wella global artists and share stage with them to create cutting edge and futuristic collections that are made for the Indian audience. The company ‘s Country Manager, Manish Bhagat at the launch commented, “We at Wella believe that every stylist is a change-maker, because a hair color or style is just the beginning of the journey! It has the power to enrich, to enhance and to transform the lives of our consumers and the stylist fraternity alike.”

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