Founded in 2023, Alara is a Gujarat-based natural skincare and haircare brand that has quickly made a name for itself by using okra (ladyfinger) as its hero ingredient. Alara offers a unique blend of nature and science, providing products like Okra Gel, Okra Face Wash, and Okra Gel Shampoo.

The inspiration for Alara came to Yogin Sojitra, the founder, during a trip to Africa. He observed an African woman using okra on her skin and hair, intrigued by the vegetable’s remarkable benefits. This experience spurred Yogin to delve deeper into research, uncovering the numerous advantages of okra for both skin and hair. Known for its excellent moisturizing properties, okra has proven to be a natural remedy for both dry and oily skin.

Alara’s Okra Gel, for instance, is a multipurpose product that acts as a moisturizer, toner, and face pack. It is formulated to nourish the skin and improve its texture, making it suitable for all skin types and seasons. The Okra Face Wash provides natural cleansing, helping to maintain radiant skin, while the Okra Gel Shampoo caters to hair care needs, providing hydration and nourishment.

The brand’s commitment to using natural ingredients and innovative formulations has resonated with consumers, leading to its rapid growth in the market. Alara’s holistic approach to beauty and wellness is evident in its thoughtfully curated product range, which aims to provide comprehensive inside-out wellness solutions.