Luxury Skincare Brand Rodial Launches in India with Innovative Snake Serum

Luxury Skincare Brand Rodial Launches in India with Innovative Snake Serum

Rodial, the luxury skincare brand known for its innovative products, has officially launched in India through a partnership with Beautindia and is now available on Nykaa’s e-commerce platform. The launch includes a curated selection of 15 products, ranging from skincare to makeup, priced between Rs 1,500 and Rs 21,300. One of the standout products in Rodial’s lineup is the Snake Serum, a cult favorite known for its anti-aging properties. The Snake Serum contains SYN®-AKE tripeptides, inspired by viper venom, which help to mimic the mild tightening activity for a firmer, lifted appearance. It also features an oxygen carrier to rejuvenate the skin and hyaluronic acid to retain moisture, leaving the skin looking plumped and dewy. SYN®-AKE tripeptides are synthetic peptides designed to mimic the effects of Waglerin-1, a component found in the venom of the Temple Viper. SYN®-AKE works by inhibiting muscle contractions, which helps to reduce the appearance of dynamic wrinkles and expression lines; Smoothens Fine Lines and Wrinkles by relaxing the facial muscles, SYN®-AKE softens the appearance of fine lines and wrinkles, particularly around the eyes and forehead; Unlike injectable treatments like Botox, SYN®-AKE provides a gentle, non-invasive solution for achieving smoother, more youthful-looking skin; Improves Skin Texture: SYN®-AKE promotes collagen production, which strengthens the skin’s structural integrity, leading to firmer, more elastic skin; Enhances Hydration and Radiance by supporting the skin’s barrier function, SYN®-AKE helps to prevent moisture loss, resulting in a plumper, more dewy appearance.

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