Reliance Industries Limited (RIL) has announced the launch of its new premium Ayurvedic beauty brand under Tira, its beauty platform. This strategic move marks Reliance’s entry into the Ayurveda-based beauty and wellness market, reflecting the growing consumer demand for natural and holistic beauty solutions. The Tira brand will feature an extensive range of Ayurvedic products, including skincare, body care, hair care, and wellness items. The product lineup includes night and day creams, body lotions, soaps, shampoos, conditioners, and more. All products will be manufactured in-house within the Reliance ecosystem, ensuring stringent quality control and a seamless supply chain.

The official launch is expected by April 2025, with products available for purchase both online and offline, primarily at Tira stores and other Reliance-owned retail outlets. This launch aligns with Reliance Retail’s continued growth, with the company reporting a gross revenue of ₹90,333 crore for the October-December 2024 period. Reliance’s foray into the Ayurvedic beauty sector is poised to strengthen its dominance in the retail market and cater to the evolving preferences of Indian consumers.