Mermade Hair Debuts in India through Tira
Australian hair styling brand ‘Mermade Hair’ has officially entered the Indian market through a collaboration with Reliance Retail’s omnichannel beauty platform, ‘Tira’. Launched in 2019 as a digitally native brand powered by Instagram, Mermade Hair has quickly built a loyal community of over 450,000 Instagram followers and 90,000 TikTok followers.
Indian customers can now explore the complete range of Mermade Hair products, including hair tools, haircare formulations, and accessories, exclusively on Tira’s online marketplace. Tara Simich, Founder of Mermade Hair, expressed her excitement about bringing the brand to India, stating, “I believe that every person here deserves personal, high-quality hair care that will reflect their beauty, and I’m excited to be part of the journey to healthier, more confident hair.”
Since its launch in 2023, Tira has been instrumental in introducing renowned global beauty and wellness brands to the Indian market. Some of its recent additions include Shein’s cosmetic brand SheGlam, Korean beauty brand TIRTIR, and luxury skincare and haircare brand Augustinus Bader.
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