In a significant move to extend its retail footprint beyond India, Kama Ayurveda is set to inaugurate its UK store in November. The Ayurvedic beauty brand, owned by Puig, will occupy a 750sqft two-storey space in London’s Westbourne Grove, providing visitors with an immersive shopping experience centered around the ancient Indian philosophy of Ayurveda and wellbeing.

The store will showcase Kama Ayurveda‘s complete range of skincare, hair care, and body care products, all crafted using Ayurvedic formulations. Visitors will have the opportunity to engage in consultations with Ayurvedic Vaidyas, practitioners of Ayurvedic medicine, to tailor their beauty and wellness routines according to Ayurveda’s principles.

Founder Vivek Sahni expressed enthusiasm about the global interest in Ayurveda, noting its steady rise, particularly in the UK. The store’s offerings extend beyond beauty products, with Ayurvedic-themed food and beverages curated by celebrity chef and Kama Ayurveda’s UK brand ambassador, Jasmine Hemsley. According to Sahni , this expansion reflects Kama Ayurveda’s commitment to bringing the essence of Ayurveda to a global audience, offering a holistic and personalized approach to beauty and wellness. The opening of the UK store marks a significant milestone in the brand’s journey of promoting the age-old traditions of Ayurveda on an international scale.