Cetaphil Adapts to Gen Z’s AI-Driven Shopping Habits
As Gen Z reshapes the retail experience with real-time, AI-powered decision-making, Cetaphil is evolving its digital strategy to meet them where they shop—literally. Speaking to Ad Age’s Garett Sloane, Tara Loftis, Global President of Skincare at Galderma and Global Head of Cetaphil, revealed how the brand is responding to a new consumer behavior:
“They’re asking ChatGPT for recommendations right there in the skincare aisle,” Loftis explained. “Not before they arrive—*once* they’re standing in Target, scanning shelves.”
This shift marks a turning point in product discovery, where answer engines now influence purchase decisions in real time. Cetaphil is recalibrating its online product copy and content architecture to ensure its offerings are AI-readable, context-rich, and instantly relevant—so when Gen Z asks, Cetaphil answers.
Subscribe to our free newsletter to read the latest news and articles before they are published.
mrlunv
Hello! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any solutions to protect against hackers?
great post.Never knew this, appreciate it for letting me know.
I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later on. All the best
7zrvn6
Wow! Thank you! I continuously wanted to write on my website something like that. Can I implement a part of your post to my site?
F*ckin’ awesome things here. I am very happy to peer your post. Thanks so much and i am having a look ahead to touch you. Will you please drop me a e-mail?
Perfectly written written content, Really enjoyed reading.
This really answered my problem, thank you!
Dry Cleaning in New York city by Sparkly Maid NYC
Incredible deep cleaning, exactly what we needed after renovation. Booking you for spring cleaning. Thank you so much.