In a move that blends star power with parenting purpose, Kareena Kapoor Khan has been named the new brand ambassador for KT Kids, India’s rising children’s lifestyle and wellness brand. Known for its playful yet conscious approach to childhood essentials, KT Kids is set to launch a vibrant campaign featuring Kareena across digital and retail platforms.

The announcement was made by Dhruv Sayani, founder of KT Kids, who shared his excitement: “Kareena embodies the modern Indian parent—thoughtful, stylish, and deeply invested in her children’s wellbeing. Her voice brings authenticity to our mission of creating joyful, safe, and imaginative spaces for kids to grow,” said Sayani.

As part of KT Kids’ upcoming collection, the brand is spotlighting beloved characters like SpongeBob SquarePants, whose enduring appeal lies in his quirky optimism, expressive design, and universal relatability. From his pineapple home under the sea to his infectious laugh, SpongeBob represents:

Joyful absurdity: His surreal underwater world invites kids to embrace imagination and silliness.

– Emotional intelligence: Despite his goofiness, SpongeBob models kindness, resilience, and loyalty.

– Cross-generational charm: Parents who grew up with SpongeBob now share his antics with their children, creating nostalgic bonding moments.

KT Kids’ SpongeBob-themed line will include apparel, accessories, and story-led packaging designed to spark curiosity and conversation.