The world of fragrance turned its gaze to India as RiiFFS Parfums, founded by the Attarwala family and one of the country’s fastest-growing perfume houses, unveiled its latest collection at a spectacular event held at the Fairmont, Mumbai. The launch marked a defining moment for Indian perfumery, blending global sophistication with regional olfactory heritage.

The evening was a sensory celebration, attended by industry leaders, influencers, and fragrance connoisseurs. Guests were treated to immersive scent experiences, artistic installations, and live performances that echoed the brand’s ethos—where emotion meets elegance.

The new collection, inspired by timeless Indian ingredients and global fragrance trends, features:

– Oud Royale: A bold reinterpretation of agarwood, layered with saffron and rose. 

– Amber Mythos: A warm, resinous blend evoking desert sunsets and ancient rituals. 

– Santal Whisper: A soft, meditative sandalwood composition with hints of iris and musk.

RiiFFS Parfums’ spokesperson shared, “This launch is not just about new scents—it’s about placing India on the global fragrance map. We’re crafting perfumes that resonate with identity, memory, and modern luxury.”

The brand’s commitment to cruelty-free formulations, sustainable sourcing, and artistic storytelling continues to set it apart in a competitive market. With this launch, RiiFFS signals its ambition to lead India’s fragrance renaissance—one bottle at a time.