The Asia Sephora Squad is transforming the beauty industry, bringing together a diverse group of creators passionate about skincare, makeup, and self-expression. As part of Sephora’s global initiative, this exclusive program spotlights the next generation of beauty voices, shaping trends, educating audiences, and fostering innovation across the region. 

The Sephora Squad is an application-based influencer program, designed to support and amplify content creators who bring authenticity, engagement, and diversity to the beauty conversation. Selected members receive brand partnerships, mentorship opportunities, and early access to new launches, ensuring they remain at the forefront of beauty evolution. 

The selection process prioritizes creators who exhibit real, relatable beauty experiences rather than just polished aesthetics. Sephora looks for: 

– Authenticity & Storytelling – Influencers who connect genuinely with their audience, sharing their unique beauty journeys. 

– Engagement & Community Impact – Applicants with strong interaction rates and the ability to inspire meaningful conversations. 

– Diversity & Inclusivity – The program champions creators from different backgrounds, ethnicities, ages, and beauty preferences. 

– Social Media Presence – While follower count plays a role, Sephora places greater emphasis on engagement and audience trust. 

India’s beauty scene is evolving rapidly, and Indian influencers in the Asia Sephora Squad are at the forefront of this transformation. These creators blend expertise, creativity, and cultural relevance, making K-beauty, clean beauty, and innovative skincare more accessible to Indian consumers. 

Notable Indian members include: 

Vishakha Laka – A skincare expert known for her ingredient-focused beauty approach. 

Gurnaz Sandhu – A content creator who merges traditional Indian aesthetics with modern beauty trends. 

Aditya Madiraju – A makeup artist championing self-expression and bold experimentation. 

Beyond brand partnerships, the Squad is a community-driven movement fostering inclusivity, knowledge-sharing, and innovation.