Here are trending ingredients in scalp care based on social media buzz. These ingredients are driving scalp care trends, with influencers and dermatologists highlighting their benefits across platforms.

• Rosemary Oil – A viral favorite for promoting hair growth and improving scalp circulation. Often compared to minoxidil for its potential benefits. 
• Rice Water – Packed with amino acids and vitamins, it’s believed to strengthen hair and enhance shine, though overuse may lead to protein overload.
• Caffeine – Known for stimulating hair follicles and counteracting DHT-related hair loss, especially in leave-on treatments.
• Tea Tree Oil – A natural antimicrobial ingredient that helps combat dandruff and soothe scalp irritation.
• Hyaluronic Acid – The “skinification” of scalp care has led to hydration-focused products incorporating this ingredient for a healthier scalp.
• Sea Algae – Rich in minerals, amino acids, and antioxidants, sea algae help detoxify the scalp, improve hydration, and support hair follicle health. Many brands are incorporating marine extracts into scalp serums and exfoliating treatments.
• Tretinoin – Traditionally used in skincare for cell turnover, tretinoin is now being explored for scalp rejuvenation. It may help stimulate hair growth by increasing collagen production and improving scalp texture.
• Black Beans – Packed with protein, iron, and biotin, black beans are emerging as a nutrient-rich ingredient in scalp care. They help strengthen hair follicles, reduce breakage, and support overall scalp health.

Popular Sea Algae-Based Scalp Products 

• Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask – Uses marine-derived ingredients, including algae extract, to nourish the scalp.
• The INKEY List Salicylic Acid Exfoliating Scalp Treatment – Contains seaweed extract for hydration and scalp renewal.

Popular Tretinoin-Infused Scalp Treatments 

• Retin-A (Tretinoin) Scalp Application – Some dermatologists recommend low-dose tretinoin formulations to boost hair follicle regeneration.
• Minoxidil + Tretinoin Scalp Serums – Some advanced hair regrowth treatments combine these ingredients for enhanced results.

Popular Black Bean-Enriched Hair & Scalp Care 

• Daeng Gi Meo Ri Black Bean Scalp Shampoo – Infused with fermented black bean extract, providing scalp nourishment and hair-strengthening benefits.
• Black Bean & Biotin Scalp Mask – DIY formulations featuring black beans as a protein-rich ingredient for scalp health are gaining popularity.

For Dandruff & Scalp Irritation 

• Paul Mitchell Tea Tree Special Shampoo – Infused with tea tree oil and peppermint, this shampoo helps combat dandruff and soothe an itchy scalp.
• Neutrogena T/Gel Therapeutic Shampoo -Formulated with coal tar extract, it effectively treats flaky scalp conditions like seborrheic dermatitis and psoriasis.

For Hair Thinning & Growth Stimulation 

• Minoxidil + Tretinoin Hair Regrowth Serum; A dermatologist-recommended treatment that boosts hair follicle turnover for faster regrowth. 
• The Ordinary Multi-Peptide Serum for Hair Density – Contains peptides, caffeine, and red algae extract to enhance scalp circulation and improve hair fullness. 

For Hydration & Scalp Barrier Repair 

• Kérastase Nutritive Scalp Serum Features hyaluronic acid and niacinamide to deeply hydrate and strengthen the scalp barrier. 
• Daeng Gi Meo Ri Black Bean Scalp Shampoo Infused with fermented black bean extract, providing scalp nourishment and hydration.